Originally Aired: Thursday January 27, 2011
Stories touch us, educate us and remind us about the value of prevention in ways that data alone cannot. This webinar highlights storytelling as a communication strategy for educating colleagues and the public. Sharing stories and experiences personalizes the immunization process and helps reframe a seemingly abstract and science-based message into practical and everyday knowledge. Our fourth Webinar discusses first-hand accounts of individuals dealing with vaccine preventable diseases and how sharing their story has helped organizations and individuals communicate the importance vaccinations.
Bill Smith Ed.D, co-founder of the Institute for Social Marketing, and editor and frequent contributor to publications including Social Marketing quarterly and The Journal of Communication presents “Storytelling: Or Why People Love Luke Skywalker and Fear Vaccinations”. Mr. Smith has had an eclectic career of community building, social marketing and behavior change to help organizations understand and reach the people they hope to serve and he will discuss how to use storytelling to communicate information about immunizations.
This Webinar will also feature Amanda Roth, MSW, MPH of the California Department of Public Health. Ms. Roth has written multiple award-winning education materials and in partnership with the statewide California Immunization Coalition, is heading up the award-winning ShotbyShot.org website. Her presentation discusses the ShotbyShot.org website designed to share personal stories about the benefits of immunizations.