Getting your Message Heard: Reaching Communities of Color through Social and Ethnic Media
Wednesday July 27, 2011 / 11:00AM PT / 2:00 PM ET
Public Health programs, coalitions and community-based organizations have many options for promoting healthy behaviors such as immunizations, among culturally diverse communities. Recent research has found that the use of social media by communities of color is increasing even faster than use by the general population. In addition, ethnic media outlets offer important avenues for reaching out to culturally diverse communities through targeted radio, television and newspapers.
Cheryl Contee, Partner at Fission Strategy and co-founder of Jack and Jill Politics Cheryl Contee specializes in helping non-profit organizations and foundations use social media to create social good. She is also the co-founder of Jack and Jill Politics writing as “Jill Tubman” on one of the top 10 black blogs online. Fast Company has named her one of their 2010 Most Influential Women in Tech. Cheryl has appeared in the Washington Post, New York Times, San Francisco Magazine, BBC, and CNN, among other media appearances. She received her B.A. from Yale University and has an International Executive M.B.A. from Georgetown University.
Kay Hsin-Lien Leventhal, Marketing Director, New America Media Kay Leventhal began working with New America media in 2007 as the Marketing Director. She managed and supervised NAM’s social marketing campaigns, such as, an unprecedented $2 million statewide public education effort on same sex marriage, funded by Hass Jr. Fund, which won the Gold Award from The Council on Foundations in public policy communications; Leadership Conference of Civil Right’s national ethnic media outreach campaign on Digital TV conversion; American Institute for Research’s national outreach and research campaign on H1N1 Influenza; The California Endowment’s statewide educational campaign on health care reform; as well as several national ethnic media convening campaigns for Center for Disease Control in 2009 and 2010, and Census 2010.
New America Media is the nation’s first and largest collaboration of and advocate for ethnic, community, minority, and bilingual media sources. A multi-channel, multi-media news and communications agency, the NAM coalition is a response to the 51 million or more ethnic adults who connect to their home countries, America, and each other through 3000-plus ethnic media—the fastest-growing sector of American journalism. Headquartered in San Francisco with offices in Los Angeles, Fresno, New York, and Washington, D.C., NAM is dedicated to bringing traditionally marginalized voices—those of ethnic minorities, immigrants, youth, and elders—into the national media-powered discourse. Holding those voices as our central tenet, NAM’s goal is to build an inclusive journalism and communications for our increasingly diverse and fragmented global community in the U.S. and overseas.