Originally aired: April 16, 2013

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This webinar featured messaging that responds to concerns about the effectiveness of 2012-2013 influenza vaccine; reviewed the new influenza vaccine options that will be available during the 2013-2014 influenza season; and provided an overview of the CDC’s influenza vaccination communication campaign plans for 2013-2014.

Featured speakers:

Joseph Bresee, MD, FAAP, Chief, Epidemiology and Prevention Branch, Influenza Division, at the CDC

Lisa Grohskopf, MD, Medical Officer, Influenza Division, NCIRD

Kris Sheedy, PhD, Associate Director for Communication Science at the CDC