Save the Date
Tuesday, August 27, 2013
11:00 am – 12:00 noon Pacific
2:00 pm – 3:00 pm Eastern
What’s Trending this Fall? – CDC’s Communication Plans for the 2013-14 Influenza Season
The August 27th webinar will include information on recent message testing research conducted by CDC and will highlight key messages and specific information about the agency’s vaccine promotion campaign plans for the 2013-14 flu season.
Speakers to include:
Kristine Sheedy, Ph.D.
Dr. Sheedy is Associate Director of Communication Science for the National Center for Immunization and Respiratory Diseases (NCIRD) at the U.S. Centers for Disease Control and Prevention (CDC). She earned her Masters degree in Communication from the University of Arkansas and her PhD in Speech Communication from the University of Georgia. She applies her knowledge of health communication and social marketing, risk and crisis communication, and media relations to several important communication activities at CDC related to public health genomics, vaccines and immunization safety, and emergency preparedness and response. Dr. Sheedy serves as a principal advisor to NCIRD’s Director on communication and marketing science, research, and practice. She provides senior health marketing and communication leadership and oversight to the health communication projects and activities taking place in NCIRD’s Health Communication Science Office.
Health Communications Specialist
Yvonne Garcia serves as Health Communication Specialist for the National Center for Immunization and Respiratory Diseases at the U.S. Centers for Disease Control and Prevention (CDC). She serves as the team lead for the national influenza vaccine communications campaign. Ms. Garcia supports her new role with over 14 years of experience as a CDC contractor charged with directing various immunization campaigns targeting audiences through the lifespan. She has applied her knowledge of health communication, social marketing, outreach to underserved populations, and building sustainable multi-sector partnerships to support several outreach communication activities at CDC.