Originally aired: August 27, 2013

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This webinar featured a review of key communication considerations and planned strategies for the 2013-14 influenza season; shared research findings on flu vaccine effectiveness and public perceptions from the 2012-2013 flu season; and introduced campaign plans for the general audience and disparate populations.

Featured speakers:

Kristine Sheedy, Ph.D.,  Associate Director of Communication Science for the National Center for Immunization and Respiratory Diseases (NCIRD) at the U.S. Centers for Disease Control and Prevention (CDC) Atlanta, Georgia

Yvonne Garcia,  Health Communication Specialist for the National Center for Immunization and Respiratory Diseases at the U.S. Centers for Disease Control and Prevention (CDC) Atlanta, Georgia