Webinar – June7, 2018 – Resources to Help You Become an HPV Champion

Thank you for joining us on June 27th for

Back-to-School Showcase: 

Resources to Help You Become an HPV Champion

Thank you for attending our June webinar, part of the PreteenVaxScene series featuring a Back to School Showcase and Resources to Help You Become an HPV Champion.  Webinar is now available for viewing along with slides under Archived Webinars.

Quick recap:

Ian Branam of the CDC discussed their new HPV campaign for clinicians and consumers, as well as new and updated resources health care professionals can use this back-to-school season. Jennifer Sienko from the National HPV Vaccination Roundtable shared their summer 2018 “Power to Prevent” campaign, which includes brand-new resources for all health care professionals who play a role in HPV cancer prevention and a comprehensive communications toolkit.

With National Immunization Awareness Month (NIAM) right around the corner it’s a perfect time to encourage and promote HPV vaccination during the summer and throughout the month of August, and NPHICpresented updates to its NIAM communication toolkits as well as plans for the month of August.

A reminder that nominations are now being accepted for the 2018 HPV Vaccine is Cancer Prevention Champion Award, an annual award to recognize health care professionals who are going above and beyond to foster HPV vaccination in their communities. Last year’s Champions came from the 10 HHS regions in the U.S. – this year, the award has been expanded to recognize up to one Champion from each of the 50 U.S. states, 8 U.S. Territories and Freely Associated States, and the District of Columbia. Learn more about the timeline, criteria and nomination process, which will run throughout the summer, and nominate a champion in your community.

Objectives

By the end of this webinar, participants will be able to:

  • Identify new resources from CDC, ACS and NPHIC to help promote HPV vaccination during the summer and back-to-school vaccination season.
  • Help promote HPV vaccination during National Immunization Awareness Month (NIAM) in the month of August.
  • Understand the criteria and process for the 2018 HPV Vaccine is Cancer Prevention Champion Award program.

 Featured Speakers:  

  • Jennifer Sienko, Director, MPH, HPV Vaccination Roundtable, Communications & Public Engagement
  • Ian Branam, MA, Health Communication Specialist, National Center for Immunizations and Respiratory Diseases, CDC
  • Catherine Martin, California Immunization Coalition
  • Thomas Schafer, National Public Health Information Coalition

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Thank you for joining us on April 26th for

Using Digital Media to Engage Parents Around

Childhood Vaccines

Thank you for joining us on April 26, 2018 for “Using Digital Media to Engage Parents Around Childhood Vaccines” featuring three terrific (and very patient) speakers.  We had some technical difficulties but ultimately got a lot of great information within the 45 minutes of this webinar.  You can find the recording and handouts here.

Mothers of young children spend a lot of time online, seeking information and connecting with friends, family and other moms. Digital media is one of the most cost effective tactics for engaging parents around immunization issues.  Learn from three experts who have successfully utilized blogs, testimonial videos, podcasts, Facebook, Twitter, and other digital tactics to promote childhood immunization.

Objectives for this webinar:
  • Identify digital tactics for engaging parents around the topic of infant immunization
  • Explain how social media can be used to amplify digital media efforts
  • Describe CDC’s approaches for determining responses to social media comments
  • Describe digital tactics used by Seattle Mama Doc and Michigan’s iVaccinate campaign to engage parents
Featured Speakers:
Wendy Sue Swanson, MD, MBE, FAAP
Pediatrician and Chief of Digital Innovation at Seattle Children’s Hospital
Bridging the digital divide between doctors and patients, Dr. Wendy Sue Swanson, Chief of Digital Innovation at Seattle Children’s Hospital has blazed a trail of patient education using her voice through a variety of different channels in traditional and social media. Through her blogpodcast , social media channels and her parenting book she translates science and parenting information to the public. Dr. Swanson also regularly partners with reporters in traditional print, online, and television media and makes weekly TV appearances in Seattle with NBC affiliate, KING5 News. She hopes to transform the paternalistic approach to messaging into an empowered, patient-centered one where peers learn from each other and from expert advice online.
 
Angela Minicuci
Communications Director, Michigan Department of Health and Human Services
Angela Minicuci is the Communications Director at the Michigan Department of Health and Human Services in Lansing, Michigan. Minicuci joined the former Michigan Department of Community Health in August of 2011 as the public information officer, serving as spokesperson working to protect and promote the health and safety of the people of Michigan. Prior to working for the State of Michigan, Minicuci worked as the communications coordinator for the Michigan Association of Counties. Ms. Minicuci received a B.A. in communication with a specialization in public relations from Michigan State University.
Maureen Marshall, MS
Health Communication Specialist, National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention
Maureen Marshall is a health communication specialist with CDC’s National Center for Immunization and Respiratory Diseases. Her focus is implementing clear communication of health messages for the public and for health professionals through digital channels. She serves as NCIRD’s representative to CDC’s Social Media Council and was a contributor to CDC’s Guide to Writing for Social Media and its Social Media Toolkit. Maureen has a BA in English from Seton Hill University and an MS in Technical and Professional Communication from Southern Polytechnic/Kennesaw State University.

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