VICNetwork Webinar – Looking Ahead to the 2016-2017 Flu Season: Vaccine Options and Messages

Looking Ahead to the 2016-2017 Flu Season:
Vaccine Options and Messages

The next VICNetwork Webinar will review the 2015-16 influenza season, discuss vaccine recommendations for the 2016-2017 influenza season, and provide an overview of the CDC’s influenza vaccination communication campaign plans.

Objectives:

  • Summarize the 2015-2016 flu season
  • Summarize the number of deaths and hospitalizations prevented in previous flu seasons
  • Provide an update on flu vaccination recommendations, formulas and supply for the 2016-2017 flu season
  • Highlight key communication considerations and planned strategies for the 2016-2017 flu season

Speakers:

Joe Bresee, M.D., FAAP Chief –  Epidemiology and Prevention Branch, Influenza Division
CDC National Center for Immunization and Respiratory Diseases

Joseph Bresee, M.D., FAAP, is currently the chief of the Epidemiology and Prevention Branch. Dr. Bresee is a captain in the U.S. Public Health Service. The EPB branch is responsible for conducting influenza surveillance, working to understand influenza disease burden, helping to derive appropriate vaccine and antiviral use policies to prevent seasonal influenza, detecting and preventing avian influenza and pandemic influenza, and providing technical expertise to global public health partners. He has led the Branch since 2005. He also serves as co-Director of the Partnership for Influenza Vaccine Introduction, based at the Task Force for Global Health, which seeks to accelerate the use of flu vaccines in low and middle-income countries through developing public-private partnerships.

Dr. Bresee trained at Baylor College of Medicine in Houston, and then completed his Pediatric Residency at Children’s Hospital and Medical Center at the University of Washington in Seattle. Dr. Bresee joined CDC in 1993 as an Epidemic Intelligence Service (EIS) officer in the Influenza Branch. From 1995 to 2005, Dr. Bresee first served as a staff epidemiologist and medical officer, specializing in viral gastrointestinal infections and respiratory infections. Subsequently, he was promoted to Epidemiology Team Lead. His research and public health activities focused on rotavirus disease and rotavirus vaccines, and he worked to ensure that rotavirus vaccines were available for children in both the U.S. as well as those living in developing countries.

Jeanne Santoli, M.D., MPH, Chief – Vaccine Supply & Assurance Branch,
Immunization Services Division, CDC National Center for Immunization and Respiratory Diseases.

Jeanne Santoli, MD, MPH, is the branch chief of the Vaccine Supply and Assurance Branch (VSAB), Immunization Services Division, NCIRD. CDC attracted Jeanne Santoli, an Atlanta native, not only because it afforded her a chance to return home, but also because it offered her a way to “contribute to the health of children, adolescents and adults” at a population level, while still utilizing her background as a physician. The Princeton University alumnus joined CDC in 1998 as a member of NIP’s Health Services Research and Evaluation Branch and later served the Associate Director for Science and then the Deputy Director for the Immunization Services Division.  Now in VSAB, her team supports CDC awardees in their vaccine planning activities, manages the public vaccine supply chain, and also addresses issues related to national vaccine supply shortages and disruptions.

Cate Shockey, J.D., Health Communication Specialist – Health Communication Science Office
CDC National Center for Immunization and Respiratory Diseases

Cate Shockey is the lead for CDC’s seasonal flu campaign, which is responsible for the general consumer audience campaign.  She joined NCIRD this past June from CDC’s preparedness and response office where she led the health communication team.  Originally a Presidential Management Fellow, Cate has worked on the digital side of the Ebola and Zika responses, managed CDC’s emergency social media channels, the Public Health Matters blog, awareness month messaging, developed children’s preparedness initiatives, and worked with partners across the public and private sector on preparedness activities.  Cate graduated from the University of Tennessee with a law degree, and has a BA in mass communications.

Register Today!

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June Webinar Highlights National Immunization Awareness Month

Strategies for Maximizing Digital Impact:
National Immunization Awareness Month

This VICNetwork Webinar highlighted National Immunization Awareness Month (NIAM) and innovative ways to use the updated #NIAM16 Communication Toolkit to help prepare for NIAM and help promote immunization awareness across the lifespan all year long.

Our featured speaker Mark Avera discussed social media strategies and message development that will engage audiences and build your social media network.  Maureen Marshall highlighted the new digital and social media resources from the Centers for Disease Control and Prevention and Catherine Martin provided an overview of the 2016 National Immunization Awareness Month (NIAM) toolkit, produced in partnership with the National Public Health Information Coalition.

Objectives:

  • Learn best practices for creating effective and impactful social media content on immunization
  • Explore social media platforms to know for today and tomorrow
  • Identify CDC web resources that can be used or adapted for use in clinical or state/local immunization digital promotions
  • Understand CDC strategy and social media plans for NIAM
  • Review toolkit and key messages for National Immunization Awareness Month

To view the archived presentation – Click Here

Speakers:

Mark Avera, Digital PR Professional, Porter Novelli – Public Relations and Communications

Maureen Marshall, MS, Health Communication Specialist, Center for Disease Control and Prevention,  National Center for Immunization and Respiratory Diseases.

Catherine Flores Martin, Executive Director, California Immunization Coalition

 

Additional Information and Resources:

Developing an Outreach Plan
NIAM Planning Worksheet 1 PDF
NIAM Planning Worksheet 1 Word
NIAM Planning Worksheet 2 PDF
NIAM Planning Worksheet 2 Word

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National Immunization Awareness Month

Share Your Vaccine Story for National Immunization Awareness Month

Everyone has a personal connection with vaccines – whether you vaccinate and have remained free from disease, you know someone who has suffered or died from a preventable disease, or you know someone who relies on herd immunity to help keep them well. While the overwhelming majority of people support vaccination programs in the U.S. and around the world, federal and state legislators don’t often hear from people who are grateful for vaccines. But that’s about to change! In preparation for National Immunization Awareness Month in August, we are joining forces with other immunization organizations to collect testimonials about the power of vaccines. Join ‪#‎TeamVaccine and let our policymakers know that there are millions of Americans who support vaccines. Share your story today!

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August Webinar Highlights National Immunization Awareness Month – June 29, 2016

Strategies for Maximizing Digital Impact 

National Immunization Awareness Month

Register Today

Wednesday, June 29, 2016 – 11:00 am – 12:00 noon Pacific /      2:00 pm – 3:00 pm Eastern

The next VICNetwork Webinar will highlight National Immunization Awareness Month (NIAM) and innovative ways to use the updated #NIAM16 Communication Toolkit to help prepare for NIAM and help promote immunization awareness across the lifespan all year long.

Our featured speaker Mark Avera will discuss social media strategies and message development that will engage audiences and build your social media network.  Maureen Marshall will highlight the new digital and social media resources from the Centers for Disease Control and Prevention and Catherine Martin will provide an overview of the 2016 National Immunization Awareness Month (NIAM) toolkit, produced in partnership with the National Public Health Information Coalition.

Please register today by clicking on Register Now and visit the VICNetwork website to view past webinars and keep up with other immunization and public health communication opportunities.

Objectives:

  • Learn best practices for creating effective and impactful social media content on immunization
  • Explore social media platforms to know for today and tomorrow
  • Identify CDC web resources that can be used or adapted for use in clinical or state/local immunization digital promotions
  • Understand CDC strategy and social media plans for NIAM
  • Review toolkit and key messages for National Immunization Awareness Month

Speakers:

Mark Avera, Digital PR Professional, Porter Novelli – Public Relations and Communications

Maureen Marshall, MS, Health Communication Specialist, Center for Disease Control and Prevention,  National Center for Immunization and Respiratory Diseases.

Catherine Flores Martin, Executive Director, California Immunization Coalition

Please register today by clicking on Register Now and visit the VICNetwork website to view past webinars and keep up with other immunization and public health communication opportunities.


Stop Norovirus: Protect Yourself and Others 

Norovirus is a very contagious virus that can affect anyone. Norovirus is a key healthcare acquired infection, a common cause of travel-associated diarrhea, a bane for deployed military troops and the dread of food establishments.

This  VICNetwork webinar featured a review of the virus and its burden on the community, how it is transmitted, key prevention tips and the communication materials developed for various audiences to help prevent and control norovirus outbreaks.

Objectives:
  • Provide overview of norovirus and the disease burden.
  • Learn how to prevent and control Norovirus.
  • Understand issues and challenges related to norovirus vaccine development.
  • Highlight surveillance systems that track norovirus outbreaks.
  • Highlight CDC norovirus communication materials available for various audience

To view the archived presentation – Click Here

Speakers:

Daniel C. Payne, PhD, MSPH,  Principal Investigator and Project Officer, Centers for Disease Control and Prevention

Dr. Daniel Payne is currently the Principal Investigator and CDC Project Officer for Cooperative Agreement: “Enhanced active surveillance of pediatric infectious diseases and vaccines”.  This “New Vaccine Surveillance Network” estimates pediatric disease burden, conducts Phase IV vaccine effectiveness evaluations, and is a primary national surveillance network for acute gastroenteritis and acute respiratory illnesses in children. Other roles at CDC include leading Middle East Respiratory Syndrome investigations in Jordan, establishing post-Hajj acute respiratory illness surveillance in the Middle East, serving as Surveillance Officer for the Ebola vaccine clinical trial in early 2015, and as associate director of science during the Haitian cholera epidemic.

 

Jessica Allen, MSW, MPH, Health Communications Specialist, Northrup Grumman

Jessica Allen is a health communications specialist with Northrop Grumman supporting CDC’s Division of Viral Diseases in the National Center for Immunization and Respiratory Diseases. Before joining the Division of Viral Diseases she was a research fellow in CDC’s Division of Nutrition Physical Activity and Obesity. Jessica attended the University of Michigan where she received dual master’s degree in Public Health and Social Work.

 

Additional Information and Resources:

http://www.cdc.gov/norovirus/

http://www.cdc.gov/norovirus/multimedia.html

http://www.cdc.gov/norovirus/resources.html

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VICNetwork Webinar: Promoting National Infant Immunization Week

National Infant Immunization Week 2016
 Resources and materials to help you highlight the importance of infant immunizations during this annual observance
NIIW is the week of April 16-23!
Thursday, February 4, 2016 11:00 am PT/ 2:00 pm ET

National Infant Immunization Week (NIIW) is an annual observance to promote the benefits of immunizations and to improve the health of children two years old or younger. Since 1994, local and state health departments, national immunization partners, healthcare professionals, community leaders from across the United States, and the Centers for Disease Control and Prevention (CDC) have worked together through NIIW to highlight the positive impact of vaccination on the lives of infants and children, and to call attention to immunization achievements.

Presenters shared resources that will support your planning efforts for the 2016 NIIW campaign and highlighted planned national projects that will complement state and local efforts.

To view the archived presentation – Click Here

 

Objectives:

  • Overview of NIIW goals and purpose
  • Key dates and resources for the CDC Childhood Immunization Champion Award
  • Highlight CDC materials available for use in planning and conducting your NIIW events
  • NIIW success stories from program and coalition colleagues at the state level
Presenters:
 
Dave McCormick, (Director of the Indiana Immunization Division), Indiana Immunization Program Manager
Jill Woodard, Northrop Grumman Health Research Associate working at the National Center for Immunization and Respiratory Diseases at the Centers for Disease Control and Prevention (CDC) as a contractor.

 

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