Author Archives: Catherine Martin

Vaccine Hesitancy: Understanding Parents’ Concerns and the Impact of Anti-Vaccine Rhetoric

Join us on Wednesday February 29, 2012

11:00 am – 12:00 noon Pacific / 2:00 pm – 3:00 pm Eastern


There are a variety of reasons that influence a parent’s choice to immunize, delay or refuse vaccination and it is not as simple as ‘ for or against’. As health communicators we need to understand the range of concerns and how to adapt our communications appropriately.

Join us next Wednesday, February 29 for a lively discussion about the issues and concerns among parents who choose to delay or not vaccinate their children, how to strengthen confidence between parents and providers and encourage a positive dialogue about the value and importance of immunization in protecting the individual and the community.

Objectives for this one hour webinar:

  • Recognize three factors that influence a parent’s decision to delay or skip vaccines
  • Describe two strategies health professionals can employ to reassure vaccine hesitant parents
  • Identify three resources that can enhance state or local media and advocacy campaigns


Douglas S. Diekema, MD, MPH is the director of education for the Treuman Katz Center for Pediatric Bioethics. He is professor in the Division of Bioethics, Department of Pediatrics at the University of Washington School of Medicine.

Steven P. Novella, MD, Clinical Neurologist, Assistant Professor and Director of General Neurology at Yale University School of Medicine. President and co-founder of the New England Skeptical Society and host of that organization’s podcast, The Skeptics’ Guide to the Universe.
Amy A. Pisani, MS, Executive Director, is a leading authority in pediatric health advocacy. As the executive director of Every Child By Two (ECBT), Amy has played an integral part in setting standards for childhood immunization in America today.
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Wishing You Happy New Year and More Good Things To Come

The VICNetwork team wants to thank you and your organization for your participation in the VICNetwork webinars and for contributing information about other important immunization and communication events that have taken place the past two years. We hope you will join us in 2012 for more webinars on communication and immunizations, resources for promoting annual events and campaigns such as National Infant Immunization Week, and up to date information on next year’s seasonal influenza vaccination campaign. 

In addition to providing informative webinars, the VICNetwork wants to help promote your news or upcoming events and encourages you to send information to [email protected]. We will post imunization comunication and public health events on our website, tweet it on Twitter and post it on Facebook, along with other social media venues we join along the way. 

 In addition to checking out our website, please continue to follow us on Twitter @VICNetwork and find us on Facebook.  Thank you again for your support and we look forward to working with you in 2012! 

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California Immunization Coalition Summit – 2012

California Immunization Coalition Summit – Monday April 23, 2012 in Sacramento California

For registration info go to

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National Influenza Vaccination Week! Dec 4-10, 2011

The VICNetwork is calling on all public health professionals and communication specialists to spread the word about National Influenza Vaccination Week.   We encourage you to share news and information about influenza and vaccination through your organization’s and/ or your personal Facebook, Twitter and other social networking sites so we can maximize this national effort designed to remind family, friends, co-workers and the media about the importance of preventing the flu.  Protect yourself, your loved ones and your community; get vaxed yourself and tell the world all about it in pictures or prose on your favorite social networking site! 

Resources can be found at, and at among many others.

If you are active on Twitter – use #NIVW hashtag and follow @CDCFlu, @FluGov, @GetReady, and of course @VICNetwork for retweetable tweets and links to news stories and resources!

If you are on Facebook – support the effort by commenting on and blogs like

More to come and thank you for spreading the word!

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Take the Flu Ends with U pledge

Who needs a flu vaccine? You do. The single best way to protect against the flu is to get vaccinated each year. Everyone 6 months and older should get vaccinated. (This means you public health communicator! ) Take the CDC Flu Ends with U Vaccination Pledge. Do your part to protect yourself and those around you. Even if you have gotten your flu shot this season, you can still pledge to take friends or family members to get theirs.

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