The public health community is overflowing with encouragement and ideas about how to communicate about immunizations, vaccine safety and educational resources. Whether you’re exchanging outreach strategies or looking for community resources or tips, the VIC Network Blog is the place. See what we’re talking about, and join the discussion.

The purpose of this Blog is to provide a convenient format for professionals, health advocates and community stakeholders to exchange information and ideas for protecting children, adolescents and adults from vaccine preventable diseases.

Note: The opinions expressed by those contributing to this forum do not necessarily reflect the position(s) of the VICNetwork or our funders and we reserve the right to remove any content that is deemed to be inappropriate or off-topic.

To read the discussions click on one of the threads below

Webinar – September 17, 2018 – 2018-19 Seasonal Flu Recommendations and Communications Messaging

Thank you for joining us on September 17th for 

2018-19 Seasonal Flu Recommendations and Communications Messaging

Thank you for attending our September webinar in preparation for the 2018-19 Flu season. This month’s webinar and its speakers provided a comprehensive summary of recommendations and communication goals and objectives for the 2018-19 Influenza season.This webinar is now available for viewing along with slides under Archived Webinars.

Quick recap:

Alicia Budd, MPH from the Influenza Division, National Center for Immunization and Respiratory Diseases with the Centers for Disease Control and Prevention shared a summary of 2017-18 Influenza season and Influenza vaccine recommendations and vaccine supply projections for the 2018-19 season. Kristen Nordlund, Public Affairs Team Lead from the National Center for Immunization and Respiratory Diseases with the Centers for Disease Control and Prevention provided an overview of recommendations along with a communications update for the 2018-19 Influenza season.

 

Objectives

  • Review of 2017-2018 influenza season overview
  • Discuss CDC’s influenza vaccine recommendations for 2018-2019 (including vaccine supply)
  • Discuss communication goals and objectives for 2018-2019 season
  • Upcoming 2018-2019 Flu season kickoff

Featured Speakers:  

  • Alicia Budd, MPH, Epidemiology and Prevention Branch, Influenza Division, National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention
  • Kristen Nordlund, Public Affairs Team Lead, National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention
  • Catherine Martin, California Immunization Coalition
  • Thomas Schafer, National Public Health Information Coalition
Posted in Blogs, Events, VICNetwork Blog, Webinars | Comments Off

Webinar – August 17, 2018 – Effectively Recommending Vaccines Across the Lifespan

Thank you for joining us on August 17th for 

National Immunization Awareness Month:  Effectively

Recommending Vaccines  Across the Lifespan

Thank you for attending our August webinar, part of the PreteenVaxScene series, National Immunization Awareness Month (NIAM) 2018: Effectively Recommending Vaccines Across the Lifespan. In honor of NIAM 2018, this month’s webinar and its speakers highlight the importance of an effective clinician recommendation as the most powerful predictor of vaccination.This webinar is now available for viewing along with slides under Archived Webinars.

Quick recap:

Dr. Jeffrey Moore from the Marshfield Clinic Merrill Center in Merrill, Wisconsin shared the importance of clinicians taking the time to address questions, using a positive communicative tone, and providing substantial information and resources when discussing vaccines with patients. Dr. John Merrill-Steskal from University of Washington and Kittitas Valley Healthcare discussed the potential pitfalls clinicians can face when discussing vaccinations with their patients and the importance of using a team approach in a clinic setting for providing a consistent message around vaccinations and the importance of providing on-going educational opportunities for staff to create and nurture a pro-vaccine culture within the clinic. Additionally, Ian Branam of the CDC shared valuable interactive resources available to clinicians to help them educate patients about vaccinations, create a culture of immunization within practices, and make effective vaccine recommendations.

Objectives

By the end of this webinar, participants will be able to:

  • Learn effective strategies for recommending vaccines for patients of all ages
  • Find tips for addressing common questions and/or concerns about vaccines
  • Identify strategies to ensure the whole office is communicating consistently about vaccines to all patients

Featured Speakers:  

  • Dr. John Merrill-Steskall, MD, FAAFP, Kittitas Valley Healthcare and Clinical Instructor for the University of Washington
  • Dr. Jeffrey Moore, MD, Primary Care Physician, Marshfield Clinic Merrill Center, Merrill, Wisconsin
  • Ian Branam, MA, Health Communication Specialist, National Center for Immunizations and Respiratory Diseases, CDC
  • Catherine Martin, California Immunization Coalition
  • Thomas Schafer, National Public Health Information Coalition
Posted in Blogs, VICNetwork Blog, Webinars | Comments Off

Webinar – June7, 2018 – Resources to Help You Become an HPV Champion

Thank you for joining us on June 27th for

Back-to-School Showcase: 

Resources to Help You Become an HPV Champion

Thank you for attending our June webinar, part of the PreteenVaxScene series featuring a Back to School Showcase and Resources to Help You Become an HPV Champion.  Webinar is now available for viewing along with slides under Archived Webinars.

Quick recap:

Ian Branam of the CDC discussed their new HPV campaign for clinicians and consumers, as well as new and updated resources health care professionals can use this back-to-school season. Jennifer Sienko from the National HPV Vaccination Roundtable shared their summer 2018 “Power to Prevent” campaign, which includes brand-new resources for all health care professionals who play a role in HPV cancer prevention and a comprehensive communications toolkit.

With National Immunization Awareness Month (NIAM) right around the corner it’s a perfect time to encourage and promote HPV vaccination during the summer and throughout the month of August, and NPHICpresented updates to its NIAM communication toolkits as well as plans for the month of August.

A reminder that nominations are now being accepted for the 2018 HPV Vaccine is Cancer Prevention Champion Award, an annual award to recognize health care professionals who are going above and beyond to foster HPV vaccination in their communities. Last year’s Champions came from the 10 HHS regions in the U.S. – this year, the award has been expanded to recognize up to one Champion from each of the 50 U.S. states, 8 U.S. Territories and Freely Associated States, and the District of Columbia. Learn more about the timeline, criteria and nomination process, which will run throughout the summer, and nominate a champion in your community.

Objectives

By the end of this webinar, participants will be able to:

  • Identify new resources from CDC, ACS and NPHIC to help promote HPV vaccination during the summer and back-to-school vaccination season.
  • Help promote HPV vaccination during National Immunization Awareness Month (NIAM) in the month of August.
  • Understand the criteria and process for the 2018 HPV Vaccine is Cancer Prevention Champion Award program.

 Featured Speakers:  

  • Jennifer Sienko, Director, MPH, HPV Vaccination Roundtable, Communications & Public Engagement
  • Ian Branam, MA, Health Communication Specialist, National Center for Immunizations and Respiratory Diseases, CDC
  • Catherine Martin, California Immunization Coalition
  • Thomas Schafer, National Public Health Information Coalition

 _______________________________________

Thank you for joining us on April 26th for

Using Digital Media to Engage Parents Around

Childhood Vaccines

Thank you for joining us on April 26, 2018 for “Using Digital Media to Engage Parents Around Childhood Vaccines” featuring three terrific (and very patient) speakers.  We had some technical difficulties but ultimately got a lot of great information within the 45 minutes of this webinar.  You can find the recording and handouts here.

Mothers of young children spend a lot of time online, seeking information and connecting with friends, family and other moms. Digital media is one of the most cost effective tactics for engaging parents around immunization issues.  Learn from three experts who have successfully utilized blogs, testimonial videos, podcasts, Facebook, Twitter, and other digital tactics to promote childhood immunization.

Objectives for this webinar:
  • Identify digital tactics for engaging parents around the topic of infant immunization
  • Explain how social media can be used to amplify digital media efforts
  • Describe CDC’s approaches for determining responses to social media comments
  • Describe digital tactics used by Seattle Mama Doc and Michigan’s iVaccinate campaign to engage parents
Featured Speakers:
Wendy Sue Swanson, MD, MBE, FAAP
Pediatrician and Chief of Digital Innovation at Seattle Children’s Hospital
Bridging the digital divide between doctors and patients, Dr. Wendy Sue Swanson, Chief of Digital Innovation at Seattle Children’s Hospital has blazed a trail of patient education using her voice through a variety of different channels in traditional and social media. Through her blogpodcast , social media channels and her parenting book she translates science and parenting information to the public. Dr. Swanson also regularly partners with reporters in traditional print, online, and television media and makes weekly TV appearances in Seattle with NBC affiliate, KING5 News. She hopes to transform the paternalistic approach to messaging into an empowered, patient-centered one where peers learn from each other and from expert advice online.
 
Angela Minicuci
Communications Director, Michigan Department of Health and Human Services
Angela Minicuci is the Communications Director at the Michigan Department of Health and Human Services in Lansing, Michigan. Minicuci joined the former Michigan Department of Community Health in August of 2011 as the public information officer, serving as spokesperson working to protect and promote the health and safety of the people of Michigan. Prior to working for the State of Michigan, Minicuci worked as the communications coordinator for the Michigan Association of Counties. Ms. Minicuci received a B.A. in communication with a specialization in public relations from Michigan State University.
Maureen Marshall, MS
Health Communication Specialist, National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention
Maureen Marshall is a health communication specialist with CDC’s National Center for Immunization and Respiratory Diseases. Her focus is implementing clear communication of health messages for the public and for health professionals through digital channels. She serves as NCIRD’s representative to CDC’s Social Media Council and was a contributor to CDC’s Guide to Writing for Social Media and its Social Media Toolkit. Maureen has a BA in English from Seton Hill University and an MS in Technical and Professional Communication from Southern Polytechnic/Kennesaw State University.
Posted in Blogs, Events, VICNetwork Blog, Webinars | Comments Off

Webinar – March 7, 2018 – Get Ready for National Infant Immunization Week 2018!

Get Ready for National Infant Immunization Week 2018!

Wednesday, March 7, 2018
To view the archived presentation – Click Here

National Infant Immunization Week (NIIW) is an annual observance to highlight the importance of protecting infants from vaccine-preventable diseases and celebrate the achievements of immunization programs and their partners in promoting healthy communities. NIIW is taking place from April 21-28, 2018.  During this planning webinar, participants will learn about NIIW planning tools, digital communication resources, and CDC activities planned for the week. The Houston Health Department will also share lessons learned from NIIW 2017, including outreach to pregnant women about infant immunization, as well as plans for this year.
Featured Speakers:
Jenny Mullen, MPH
Health Communication Specialist, National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention
Jenny is the lead for childhood immunization communications at NCIRD. In this role, Jenny helps lead efforts to develop research-based messages and materials and to conduct communications activities that raise awareness among parents and healthcare professionals about the importance of vaccinating children according to the CDC’s recommended immunization schedule. Prior to joining NCIRD in 2012, Jenny worked at CDC’s Injury Center, at CDC’s National Center for Health Marketing, and at private sector communications firms. Jenny holds a B.A. in English from Oberlin College, and an M.P.H. in Health Behavior and Health Education from the University of North Carolina at Chapel Hill.

LaTasha Hinckson Callis, MBA 
Administration Manager, Houston Health Department
LaTasha Callis has more than 10 years of public health experience and provides leadership and direction of immunization activities throughout Houston and Harris County for the Department. Her programs are responsible for community outreach, immunization assessment of schools and child-care facilities, and the education and training of approximately 500 VFC Providers. She also manages Project Milestone-a partnership with 18 City of Houston WIC sites and Health Centers. The project goals are to increase immunization rates among clients through record screening, education, promoting the use of IIS and conducting service linkage to reduce barriers to care. In addition, LaTasha serves as Co-Chair of the Immunization Coalition of Greater Houston (ICOGH). LaTasha has an MBA in Healthcare Administration from The University of Texas at Tyler and a BA in Spanish from The University of Texas at Austin.
Posted in Blogs, Events, VICNetwork Blog, Webinars | Comments Off

Webinar – January 30, 2018 – Communicating about Maternal Immunization

Communicating about Maternal Immunization

Tuesday, January 30, 2018
To view the archived presentation – Click Here

Pregnant women need vaccines to protect them and their babies against influenza and pertussis.  Speakers will give an update on CDC’s maternal vaccination recommendations and maternal vaccination campaign. The webinar will also discuss strategies that programs can use to reach pregnant women.
Featured Speakers:
  • David Kim, MD, Deputy Associate Director for Adult Immunizations, Immunization Services Division, National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention
  • Ashley Brooks, MPH, Health Communication Specialist, Health Communication Science Office, National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention

 

Posted in Blogs, Events, VICNetwork Blog, Webinars | Comments Off