Register Now – April 26th Webinar: Using Digital Media to Engage Parents Around Childhood Vaccines

Using Digital Media to Engage Parents Around Childhood Vaccines

Register Today

Thursday, April 26, 2018

10:00 am – 11:00 am Pacific / 1:00 pm – 2:00 pm Eastern

Mothers of young children spend a lot of time online, seeking information and connecting with friends, family and other moms. Digital media is one of the most cost effective tactics for engaging parents around immunization issues.  Learn from three experts who have successfully utilized blogs, testimonial videos, podcasts, Facebook, Twitter, and other digital tactics to promote childhood immunization.
By the end of this webinar, participants will be able to:
  • Identify digital tactics for engaging parents around the topic of infant immunization
  • Explain how social media can be used to amplify digital media efforts
  • Describe CDC’s approaches for determining responses to social media comments
  • Describe digital tactics used by Seattle Mama Doc and Michigan’s iVaccinate campaign to engage parents
Featured Speakers:
Wendy Sue Swanson, MD, MBE, FAAP
Pediatrician and Chief of Digital Innovation at Seattle Children’s Hospital
Bridging the digital divide between doctors and patients, Dr. Wendy Sue Swanson, Chief of Digital Innovation at Seattle Children’s Hospital has blazed a trail of patient education using her voice through a variety of different channels in traditional and social media. Through her blogpodcast , social media channels and her parenting book she translates science and parenting information to the public. Dr. Swanson also regularly partners with reporters in traditional print, online, and television media and makes weekly TV appearances in Seattle with NBC affiliate, KING5 News. She hopes to transform the paternalistic approach to messaging into an empowered, patient-centered one where peers learn from each other and from expert advice online.
 
Angela Minicuci
Communications Director, Michigan Department of Health and Human Services
Angela Minicuci is the Communications Director at the Michigan Department of Health and Human Services in Lansing, Michigan. Minicuci joined the former Michigan Department of Community Health in August of 2011 as the public information officer, serving as spokesperson working to protect and promote the health and safety of the people of Michigan. Prior to working for the State of Michigan, Minicuci worked as the communications coordinator for the Michigan Association of Counties. Ms. Minicuci received a B.A. in communication with a specialization in public relations from Michigan State University.
Maureen Marshall, MS
Health Communication Specialist, National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention
Maureen Marshall is a health communication specialist with CDC’s National Center for Immunization and Respiratory Diseases. Her focus is implementing clear communication of health messages for the public and for health professionals through digital channels. She serves as NCIRD’s representative to CDC’s Social Media Council and was a contributor to CDC’s Guide to Writing for Social Media and its Social Media Toolkit. Maureen has a BA in English from Seton Hill University and an MS in Technical and Professional Communication from Southern Polytechnic/Kennesaw State University.
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March 2018 Webinar: Get Ready for National Infant Immunization Week 2018!

Get Ready for National Infant Immunization Week 2018!

National Infant Immunization Week (NIIW) is an annual observance to highlight the importance of protecting infants from vaccine-preventable diseases and celebrate the achievements of immunization programs and their partners in promoting healthy communities. NIIW is taking place from April 21-28, 2018.  During this planning webinar, participants will learn about NIIW planning tools, digital communication resources, and CDC activities planned for the week. The Houston Health Department will also share lessons learned from NIIW 2017, including outreach to pregnant women about infant immunization, as well as plans for this year.

Featured Speakers:

Jenny Mullen, MPH
Health Communication Specialist, National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention
Jenny is the lead for childhood immunization communications at NCIRD. In this role, Jenny helps lead efforts to develop research-based messages and materials and to conduct communications activities that raise awareness among parents and healthcare professionals about the importance of vaccinating children according to the CDC’s recommended immunization schedule. Prior to joining NCIRD in 2012, Jenny worked at CDC’s Injury Center, at CDC’s National Center for Health Marketing, and at private sector communications firms. Jenny holds a B.A. in English from Oberlin College, and an M.P.H. in Health Behavior and Health Education from the University of North Carolina at Chapel Hill.

LaTasha Hinckson Callis, MBA 
Administration Manager, Houston Health Department
LaTasha Callis has more than 10 years of public health experience and provides leadership and direction of immunization activities throughout Houston and Harris County for the Department. Her programs are responsible for community outreach, immunization assessment of schools and child-care facilities, and the education and training of approximately 500 VFC Providers. She also manages Project Milestone-a partnership with 18 City of Houston WIC sites and Health Centers. The project goals are to increase immunization rates among clients through record screening, education, promoting the use of IIS and conducting service linkage to reduce barriers to care. In addition, LaTasha serves as Co-Chair of the Immunization Coalition of Greater Houston (ICOGH). LaTasha has an MBA in Healthcare Administration from The University of Texas at Tyler and a BA in Spanish from The University of Texas at Austin.

Originally Aired: March 7, 2018 
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February 2018 Webinar: An Interprofessional Approach to HPV and Oropharyngeal Cancer Prevention Education

An Interprofessional Approach to HPV and Oropharyngeal Cancer Prevention Education

Wednesday, February 21, 2018

11:00 am – 12:00 am Pacific / 2:00 pm – 3:00 pm Eastern

There are approximately 31,500 cancers attributed to HPV each year and that number continues to rise. Oropharyngeal cancer has surpassed cervical cancer as the most common HPV-related cancer. Rates of oropharyngeal cancer have increased more than 225% in the last few decades. More than 70% of oropharyngeal cancers are related to HPV infection. The Massachusetts Oral HPV Prevention Taskforce was created to build connections between medical and dental professionals to increase HPV vaccination rates, decrease HPV-related cancer, and educate both providers and patients on oropharyngeal cancers. Most dental professionals are aware of the role of smoking and alcohol consumption as risk factors for oral cavity and oropharyngeal cancer; however, dedicated, trained dental professionals may be underutilized assets in the realm of HPV education and oropharyngeal cancer prevention. To this end, the Massachusetts Oral HPV Prevention Taskforce aims to educate and empower the dental community with relevant, medically sound cancer prevention information to educate patients to make well-informed oral health and cancer preventive decisions.
Featured Speakers: 
  • Rebecca Vanucci, MA – Immunization Outreach Coordinator, Massachusetts Department of Public Health
  • Alessandro Villa, DDS, PhD, MPH – Instructor in Oral Medicine, Infection and Immunity, Harvard School of Dental Medicine; Associate Surgeon, Brigham and Women’s Hospital and Dana Farber Cancer Center
  • Rosie Wagner, DDS – Private Practice in Somerville, MA
  • Lisa Bennett Johnson, RDH, MS, MPH – Research Registered Dental Hygienist, Oral Medicine and Dentistry Division, Brigham and Women’s Hospital

Originally Aired: February 21, 2018
Audio Presentation
Presentation Slides

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Webinar – March 7, 2018 – Get Ready for National Infant Immunization Week 2018!

Get Ready for National Infant Immunization Week 2018!

Wednesday, March 7, 2018
To view the archived presentation – Click Here

National Infant Immunization Week (NIIW) is an annual observance to highlight the importance of protecting infants from vaccine-preventable diseases and celebrate the achievements of immunization programs and their partners in promoting healthy communities. NIIW is taking place from April 21-28, 2018.  During this planning webinar, participants will learn about NIIW planning tools, digital communication resources, and CDC activities planned for the week. The Houston Health Department will also share lessons learned from NIIW 2017, including outreach to pregnant women about infant immunization, as well as plans for this year.
Featured Speakers:
Jenny Mullen, MPH
Health Communication Specialist, National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention
Jenny is the lead for childhood immunization communications at NCIRD. In this role, Jenny helps lead efforts to develop research-based messages and materials and to conduct communications activities that raise awareness among parents and healthcare professionals about the importance of vaccinating children according to the CDC’s recommended immunization schedule. Prior to joining NCIRD in 2012, Jenny worked at CDC’s Injury Center, at CDC’s National Center for Health Marketing, and at private sector communications firms. Jenny holds a B.A. in English from Oberlin College, and an M.P.H. in Health Behavior and Health Education from the University of North Carolina at Chapel Hill.

LaTasha Hinckson Callis, MBA 
Administration Manager, Houston Health Department
LaTasha Callis has more than 10 years of public health experience and provides leadership and direction of immunization activities throughout Houston and Harris County for the Department. Her programs are responsible for community outreach, immunization assessment of schools and child-care facilities, and the education and training of approximately 500 VFC Providers. She also manages Project Milestone-a partnership with 18 City of Houston WIC sites and Health Centers. The project goals are to increase immunization rates among clients through record screening, education, promoting the use of IIS and conducting service linkage to reduce barriers to care. In addition, LaTasha serves as Co-Chair of the Immunization Coalition of Greater Houston (ICOGH). LaTasha has an MBA in Healthcare Administration from The University of Texas at Tyler and a BA in Spanish from The University of Texas at Austin.
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January 2018 Webinar: Communicating About Maternal Immunizations

Communicating about Maternal Immunization

Pregnant women need vaccines to protect them and their babies against influenza and pertussis.  Speakers will give an update on CDC’s maternal vaccination recommendations and maternal vaccination campaign. The webinar will also discuss strategies that programs can use to reach pregnant women.
Featured Speakers:
  • David Kim, MD, Deputy Associate Director for Adult Immunizations, Immunization Services Division, National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention
  • Ashley Brooks, MPH, Health Communication Specialist, Health Communication Science Office, National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention

Originally Aired: January 30, 2018
Audio Presentation
Presentation Slides

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