Adults Need Vaccines Too? Strategies to Increase Immunization Awareness and Vaccination Rates

Originally aired: March 20, 2014

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This webinar described the current context of adult immunization including the CDC recommended schedule, vaccination rates, and burden of disease; provided information on recently updated Standards for Adult Immunization Practice; provided an overview of CDC research on adult immunization communication; and shared best practices, evidence-based strategies, and communication resources to support healthcare and public health professionals in educating and encouraging adults to get vaccinated.

Featured Speakers:

Carolyn Bridges, MD 
Associate Director of Adult Immunizations
National Center for Immunization and Respiratory Services (NCIRD)
Centers for Disease Control and Prevention

Aparna Ramakrishnan, MA, MSW
Senior Health Communication Specialist
Northrop Grumman for the Health Communication Science Office at NCIRD
Centers for Disease Control and Prevention

Michelle Basket
Lead Health Communication Specialist
NCIRD Centers for Disease Control and Prevention

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HPV Vaccine is Cancer Prevention…So what’s the hold up?

Originally aired: January 28, 2014

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This webinar described the burden of HPV infection and related disease; provided information about HPV vaccination, including recommendations, safety, and impact; shared and employed best practices for HPV vaccine communication and strong recommendations; and utilized CDC’s HPV vaccine communication products and messages.

Featured Speakers:

Anne Schuchat, M.D.
Director, National Center for Immunization and Respiratory Diseases
Centers for Disease Control and Prevention
Rear Admiral, US Public Health Service

Jill B. Roark, MPH
Project Manager, Carter Consulting Inc
Health Communication Science Office
National Center for Immunization and Respiratory Diseases
Centers for Disease Control and Prevention

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Lessons Learned on Vaccine Hesitancy and Acceptance

Originally aired: December 18, 2013

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This webinar featured a discussion of the framework for thinking about vaccine acceptance and hesitancy; reviewed findings from CDC research about vaccine acceptance and hesitancy in the past several years; and shared how research findings have informed CDC’s communication efforts.

Introduction by:

Anne Schuchat, M.D.
Director, National Center for Immunization and Respiratory Diseases
Centers for Disease Control and Prevention
Rear Admiral, US Public Health Service

Presenters:

Glen Nowak, PhD 

Glen Nowak is a Professor of Advertising and Public Relations and director of the Grady College’s Center for Health and Risk Communication at the University of Georgia.

Allison Kennedy Fisher, MPH 

Allison Kennedy Fisher is an epidemiologist with CDC’s National Center for Immunization and Respiratory Diseases, Health Communication Science Office (HCSO).

Jenny Mullen, MPH 

Jenny Mullen is a Health Communication Specialist and Team Lead for the Childhood Immunizations Communication Team in NCIRD’s Health Communication Science Office.

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What’s Trending this Fall? – CDC’s Communication Plans for the 2013-14 Influenza Season

Originally aired: August 27, 2013

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This webinar featured a review of key communication considerations and planned strategies for the 2013-14 influenza season; shared research findings on flu vaccine effectiveness and public perceptions from the 2012-2013 flu season; and introduced campaign plans for the general audience and disparate populations.

Featured speakers:

Kristine Sheedy, Ph.D.,  Associate Director of Communication Science for the National Center for Immunization and Respiratory Diseases (NCIRD) at the U.S. Centers for Disease Control and Prevention (CDC) Atlanta, Georgia

Yvonne Garcia,  Health Communication Specialist for the National Center for Immunization and Respiratory Diseases at the U.S. Centers for Disease Control and Prevention (CDC) Atlanta, Georgia

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Start Healthy, Stay Healthy, National Immunization Awareness Month

Originally aired: July 9, 2013

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This webinar featured a review of the NIAM Toolkit, resources from the CDC and other organizations to complement the campaign, and strategies for utilizing social media to share information, messages, reports and local stories.

Featured speakers:

Melinda Wharton, MD, MPH Acting Director, National Center for Immunization and Respiratory Diseases

Amy Callis, Centers for Disease Control and Prevention

Nancy Erickson Communication Director at Vermont Department of Health

Catherine Martin, Director, California Immunization Coalition

Sarah Patterson, MPH Program Manager, Immunization at The American College of Obstetricians and Gynecologists

 

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