June Webinar – Strategies for Maximizing Digital Impact: NIAM

Strategies for Maximizing Digital Impact:
National Immunization Awareness Month

This VICNetwork Webinar highlighted National Immunization Awareness Month (NIAM) and innovative ways to use the updated #NIAM16 Communication Toolkit to help prepare for NIAM and help promote immunization awareness across the lifespan all year long.

Our featured speaker Mark Avera discussed social media strategies and message development that will engage audiences and build your social media network.  Maureen Marshall highlighted the new digital and social media resources from the Centers for Disease Control and Prevention and Catherine Martin provided an overview of the 2016 National Immunization Awareness Month (NIAM) toolkit, produced in partnership with the National Public Health Information Coalition.

Objectives:

  • Learn best practices for creating effective and impactful social media content on immunization
  • Explore social media platforms to know for today and tomorrow
  • Identify CDC web resources that can be used or adapted for use in clinical or state/local immunization digital promotions
  • Understand CDC strategy and social media plans for NIAM
  • Review toolkit and key messages for National Immunization Awareness Month

Speakers:

Mark Avera, Digital PR Professional, Porter Novelli – Public Relations and Communications

Maureen Marshall, MS, Health Communication Specialist, Center for Disease Control and Prevention,  National Center for Immunization and Respiratory Diseases.

Catherine Flores Martin, Executive Director, California Immunization Coalition

 

Originally Aired: Wednesday June 29, 2016 

Audio Presentation

Download PowerPoint Slides

 

Additional Information and Resources:

Developing an Outreach Plan
NIAM Planning Worksheet 1
NIAM Planning Worksheet 2

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VICNetwork Webinar: Stop Norovirus

Stop Norovirus: Protect Yourself and Others 

Norovirus is a very contagious virus that can affect anyone. Norovirus is a key healthcare acquired infection, a common cause of travel-associated diarrhea, a bane for deployed military troops and the dread of food establishments.

This VICNetwork webinar featured a review of the virus and its burden on the community, how it is transmitted, key prevention tips and the communication materials developed for various audiences to help prevent and control norovirus outbreaks.

 

Objectives:
  • Provide overview of norovirus and the disease burden.
  • Learn how to prevent and control Norovirus.
  • Understand issues and challenges related to norovirus vaccine development.
  • Highlight surveillance systems that track norovirus outbreaks.
  • Highlight CDC norovirus communication materials available for various audience

Speakers:

Daniel C. Payne, PhD, MSPH,  Principal Investigator and Project Officer, Centers for Disease Control and Prevention

Dr. Daniel Payne is currently the Principal Investigator and CDC Project Officer for Cooperative Agreement: “Enhanced active surveillance of pediatric infectious diseases and vaccines”.  This “New Vaccine Surveillance Network” estimates pediatric disease burden, conducts Phase IV vaccine effectiveness evaluations, and is a primary national surveillance network for acute gastroenteritis and acute respiratory illnesses in children. Other roles at CDC include leading Middle East Respiratory Syndrome investigations in Jordan, establishing post-Hajj acute respiratory illness surveillance in the Middle East, serving as Surveillance Officer for the Ebola vaccine clinical trial in early 2015, and as associate director of science during the Haitian cholera epidemic.

 

Jessica Allen, MSW, MPH, Health Communications Specialist, Northrup Grumman

Jessica Allen is a health communications specialist with Northrop Grumman supporting CDC’s Division of Viral Diseases in the National Center for Immunization and Respiratory Diseases. Before joining the Division of Viral Diseases she was a research fellow in CDC’s Division of Nutrition Physical Activity and Obesity. Jessica attended the University of Michigan where she received dual master’s degree in Public Health and Social Work.

 Originally Aired: Wednesday March 23, 2016

Download Audio Presentation

Download PowerPoint Slides

Additional Information and Resources:

http://www.cdc.gov/norovirus/

http://www.cdc.gov/norovirus/multimedia.html

http://www.cdc.gov/norovirus/resources.html

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VICNetwork Webinar: Promoting National Infant Immunization Week

National Infant Immunization Week 2016
 Resources and materials to help you highlight the importance of infant immunizations during this annual observance
NIIW is the week of April 16-23!

National Infant Immunization Week (NIIW) is an annual observance to promote the benefits of immunizations and to improve the health of children two years old or younger. Since 1994, local and state health departments, national immunization partners, healthcare professionals, community leaders from across the United States, and the Centers for Disease Control and Prevention (CDC) have worked together through NIIW to highlight the positive impact of vaccination on the lives of infants and children, and to call attention to immunization achievements.

Presenters shared resources that will support your planning efforts for the 2016 NIIW campaign and highlighted planned national projects that will complement state and local efforts.

 

Objectives:

  • Overview of NIIW goals and purpose
  • Key dates and resources for the CDC Childhood Immunization Champion Award
  • Highlight CDC materials available for use in planning and conducting your NIIW events
  • NIIW success stories from program and coalition colleagues at the state level
Presenters:
 
Dave McCormick, (Director of the Indiana Immunization Division), Indiana Immunization Program Manager
Jill Woodard, Northrop Grumman Health Research Associate working at the National Center for Immunization and Respiratory Diseases at the Centers for Disease Control and Prevention (CDC) as a contractor.
Originally Aired: Thursday February 4, 2016 
Resources: 
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What’s New With Flu? CDC’s Recommendations and Communication Plans for the 2015-2016 Influenza Season

What’s New With Flu? CDC’s Recommendations and Communication Plans for the 2015-2016 Influenza Season was presented on Wednesday, July 19, 2015 at 11:00 am – 12:00 noon Pacific / 2:00 pm – 3:00 pm Eastern

This webinar was the latest in a series of VICNetwork webinars and our August presentation focused on what’s new with this year’s flu vaccine along with updates on the communication plans by the Centers for Disease Control and Prevention and partners and updated resources that will help you with your national, state and local influenza vaccination promotion efforts.

Speakers:

Alicia M. Fry, MD, MPH, Medical officer and team lead for the Influenza Prevention and Control Team, Epidemiology and Prevention Branch, Influenza Division, within CDC’s National Center for Immunization and Respiratory Diseases (NCIRD).

Cindy Alvarez – Health Communication Specialist in the Health Communication Science Office for the National Center for Immunization and Respiratory Diseases at the Centers for Disease Control and Prevention (CDC).
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Originally aired: Wednesday, August 19, 2015

Download Presentation Here  File is large, please be patient as it downloads. Need Windows Media Viewer (wmv)

Download Presentation Slides – pdf format

 

Resources: 

Interim Guidance for the Use of Masks to Control Influenza Transmission

http://www.cdc.gov/flu/professionals/infectioncontrol/maskguidance.htm

 

 

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Social Media Strategies for Public Health Messages  – Featuring Tools and Resources for Promoting National Immunization Awareness Month!

Our July 2015 webinar focused on developing social media strategies and message development that can help support your efforts in public health communication. Presentation include tools you can use to reach your intended audiences, to engage the disengaged, tips for getting ahead of your ‘naysayers’ and new digital and social media resources from the Centers for Disease Control and Prevention.

Presenters also shared information about National Immunization Awareness Month that takes place in August and shared our updated #NIAM15 Communication Toolkit to help promote immunization awareness across the lifespan.

Originally aired: Thursday, July 16, 2015

 

Download Presentation Slides  – pdf format

 

Listen/view recorded Webinar  – mp4 format (Please be patient while file loads)

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