Influenza Outlook: Strategies and Plans for the 2012-13 Flu

Originally aired: July 25, 2012

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This Webinar featured three great presenters from the Centers for Disease Control and Prevention who provided updates on the upcoming flu season, shared campaign plans for promotion efforts during the 2012-13 influenza vaccination season and discussed opportunities for maximizing traditional and new media to share information about influenza vaccination activities and messaging.

Featured Speakers:

Lisa Grohskopf, M.D.
Medical Officer
Influenza Division
National Center for Immunization and Respiratory Diseases

Teresa Smith
Health Communication Specialist
Health Communication Science Office
National Center for Immunization and Respiratory Diseases

Yvonne Garcia
Health Communication Specialist
Health Communication Science Office
National Center for Immunization and Respiratory Diseases

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Vaccine Hesitancy: Understanding Parents’ Concerns and the Impact of Anti-Vaccine Rhetoric

Originally aired: February 29, 2012

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This webinar included two great presentations on the factors that influence a parent’s decision to delay or skip vaccines and the strategies that health professionals and media specialists can employ to reassure vaccine hesitant parents. The program concluded with a presentation on several important resources that can be used to enhance state or local media and advocacy campaigns.

Please give us your feedback and let us know what you think about this webinar and what you would like us to cover next time!

Featured Speakers:

Douglas S. Diekema, MD, MPH is the director of education for the Treuman Katz Center for Pediatric Bioethics. He is professor in the Division of Bioethics, Department of Pediatrics at the University of Washington School of Medicine.

Steven P. Novella, MD, Clinical Neurologist, Assistant Professor and Director of General Neurology at Yale University School of Medicine. President and co-founder of the New England Skeptical Society and host of that organization’s podcast, The Skeptics’ Guide to the Universe.

Amy A. Pisani, MS, Executive Director, is a leading authority in pediatric health advocacy. As the executive director of Every Child By Two (ECBT), Amy has played an integral part in setting standards for childhood immunization in America today.

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What’s New With Flu: Info for Health Care Professionals

Originally Aired: September 21, 2011

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This webinar summarized the previous influenza season and assisted public health communicators and healthcare professionals with understanding their important role in promoting influenza vaccination during the 2011-12 season.

Featured Speaker:

Litjen (LJ) Tan,MS, PhD, Director, Medicine and Public Health American Medical Association, Co-Chair, National Influenza Vaccine Summit

Dr. Tan is a PhD in medical science and specializes in medical and public health policy pertaining to infectious diseases (eg, immunizations, emerging infections, antimicrobial resistance). He is the Director of the American Medical Association’s Division of Medicine and Public Health whose mission is the complete integration of the disciplines of medicine and public health into a collaborative structure that supports primary, secondary and tertiary prevention and wellness across the lifespan. Nationally recognized for his passion in infectious disease and public health advocacy, for organizing innovative summits to address important public health policy needs with respect to immunizations and infectious diseases, and for dynamic presentations within these fields.

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Getting Your Message Heard: Reaching Communities of Color Through Social and Ethnic Media

Originally Aired: Wednesday, July 27, 2011

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Cheryl Contee – presentation in PDF.
Kay Leventhal - presentation in PDF.

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Public Health programs, coalitions and community-based organizations have many options for promoting healthy behaviors such as immunizations, among culturally diverse communities. Recent research has found that the use of social media by communities of color is increasing even faster than use by the general population. In addition, ethnic media outlets offer important avenues for reaching out to culturally diverse communities through targeted radio, television and newspapers.

Featured Speakers:

Cheryl Contee, Partner at Fission Strategy and co-founder of Jack and Jill Politics Cheryl Contee specializes in helping non-profit organizations and foundations use social media to create social good. She is also the co-founder of Jack and Jill Politics writing as “Jill Tubman” on one of the top 10 black blogs online. Fast Company has named her one of their 2010 Most Influential Women in Tech. Cheryl has appeared in the Washington Post, New York Times, San Francisco Magazine, BBC, and CNN, among other media appearances. She received her B.A. from Yale University and has an International Executive M.B.A. from Georgetown University.


Kay Hsin-Lien Leventhal, Marketing Director, New America Media Kay Leventhal began working with New America media in 2007 as the Marketing Director. She managed and supervised NAM’s social marketing campaigns, such as, an unprecedented $2 million statewide public education effort on same sex marriage, funded by Hass Jr. Fund, which won the Gold Award from The Council on Foundations in public policy communications; Leadership Conference of Civil Right’s national ethnic media outreach campaign on Digital TV conversion; American Institute for Research’s national outreach and research campaign on H1N1 Influenza; The California Endowment’s statewide educational campaign on health care reform; as well as several national ethnic media convening campaigns for Center for Disease Control in 2009 and 2010, and Census 2010.

New America Media is the nation’s first and largest collaboration of and advocate for ethnic, community, minority, and bilingual media sources. A multi-channel, multi-media news and communications agency, the NAM coalition is a response to the 51 million or more ethnic adults who connect to their home countries, America, and each other through 3000-plus ethnic media—the fastest-growing sector of American journalism. Headquartered in San Francisco with offices in Los Angeles, Fresno, New York, and Washington, D.C., NAM is dedicated to bringing traditionally marginalized voices—those of ethnic minorities, immigrants, youth, and elders—into the national media-powered discourse. Holding those voices as our central tenet, NAM’s goal is to build an inclusive journalism and communications for our increasingly diverse and fragmented global community in the U.S. and overseas.

Download presentations:
Cheryl Contee
Kay Leventhal

Listen/view the recorded Webinar

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January 27, 2011: Storytelling: A Tool for Effective Communication

Originally Aired: Thursday January 27, 2011

Stories touch us, educate us and remind us about the value of prevention in ways that data alone cannot. This webinar highlights storytelling as a communication strategy for educating colleagues and the public. Sharing stories and experiences personalizes the immunization process and helps reframe a seemingly abstract and science-based message into practical and everyday knowledge. Our fourth Webinar discusses first-hand accounts of individuals dealing with vaccine preventable diseases and how sharing their story has helped organizations and individuals communicate the importance vaccinations.

Bill Smith Ed.D, co-founder of the Institute for Social Marketing, and editor and frequent contributor to publications including Social Marketing quarterly and The Journal of Communication presents “Storytelling: Or Why People Love Luke Skywalker and Fear Vaccinations”. Mr. Smith has had an eclectic career of community building, social marketing and behavior change to help organizations understand and reach the people they hope to serve and he will discuss how to use storytelling to communicate information about immunizations.

This Webinar will also feature Amanda Roth, MSW, MPH of the California Department of Public Health. Ms. Roth has written multiple award-winning education materials and in partnership with the statewide California Immunization Coalition, is heading up the award-winning ShotbyShot.org website. Her presentation discusses the ShotbyShot.org website designed to share personal stories about the benefits of immunizations.

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