CA-AAP June 26 Webinar: Time-Efficient Skills to Address Vaccine-Hesitant Parents: Focus Group Results and Best Practices

This program is sponsored by the American Academy of Pediatrics – California District IX in collaboration with the California Immunization Coalition and was held on June 26, 2012.

This webinar provided participants with skills for communicating with parents in a time-efficient manner to build trust and address a range of vaccine concerns.  Results of recent focus groups with vaccine-hesitant parents and with practicing pediatricians identifying best practices in vaccine safety communication were shared.

This workshop will be co-presented by: Kris Calvin, CEO of the AAP-CA; Dean Blumberg, MD FAAP; Wilbert Mason, MD, FAAP.

Listen/view recorded Webinar – WMV format

Download slides - PDF

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CA-AAP June 5th Webinar: How Health Care Providers Can Engage the Media to Communicate Positive & Accurate Vaccine Messages

This program is sponsored by the American Academy of Pediatrics – California District IX in collaboration with the California Immunization Coalition and was held on June 5, 2012.

In this archived Webinar you will learn about crafting vaccine messages and how to communicate with traditional and social media through print and televised interviews, quotes, letters to the editor, op-eds and blogs.

This workshop was co-presented by two media experts: Ari Brown, MD, FAAP and Val Ulene, media experts and authors: Ari Brown, MD, FAAP and Val Ulene, MD, Preventive Medicine.

Listen/view recorded Webinar – WMV format

Download slides from Val-Ulene, MD – PDF

 

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Conference on Health Communication, Media and Marketing – Recap

VICNetwork ‘Correspondent’ Kerry Shearer videotaped and edited this clip from last week’s Conference on Health Communication, Media and Marketing in Atlanta. The National Public Health Information Coalition (NPHIC) was a cosponsor of the event and if you were not able to attend, take Kerry’s advice and get together with a colleague who was there and pick their brains about the latest information in public health communications.

Many of the conference presentations will be archived on the CDC website. The VICNetwork will let you know when they are available. Click to see Kerry’s report from the conference. By the way, in creating this report, Kerry also demonstrated how easily and quickly you can post videos of events sponsored by your own agency. Click here to learn what equipment Kerry used.

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Take Your Best Shot! Injection Safety Video Now Available

With over 100 participants, the “Take Your Best Shot! Injection Safety!” webinar was a great success! If you did not get a chance to participate in this webinar, NPHIC recorded it and it is now available for all to view. You can now view this webinar by clicking on the Take Your Best Shot image at NPHIC.org.

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Tracking Parents’ Concerns about Childhood Vaccines

Tracking Parents’ Concerns about Childhood Vaccines

Tuesday, December 7, 2010, from 10:00  AM - 11:00  AM (Pacific Time)

Why do parents fail to seek vaccinations for their children? This question of vaccine acceptance is not new. In the 1950′s, with the number of polio cases surging and with a safe and effective vaccine available, some people still declined to be vaccinated or to have their children vaccinated. In response, the Public Health Service began research to understand why. In 1959 Irwin Rosenstock published the seminal paper in Public Health Reports titled “Why People Fail to Seek Poliomyelitis Vaccination” (Issue 74, Number 2). That paper described reasons why adults may have chosen not to vaccinate themselves or their children. His summary of reasons became the basis of a theory of human behavior known today as the Health Belief Model.

The purpose of this webcast is to return to Rosenstock’s question, “Why do parents fail to seek vaccinations for their children?” This presentation will use data from the 2009 National Immunization Survey to provide an answer to that question framed within the context of the celebrated Health Belief Model. We will also provide a modern-day validation of Rosenstock’s model by presenting an evaluation of the close association between vaccination coverage and responses to factors included in his model.

(View the full-text article in the July/August 2010 issue of Public Health Reports, please click here.)

Speakers:

Featured Author:
Philip Smith, PhD

Centers for Disease Control and Prevention, National Center for Immunization and Respiratory Disease, Atlanta, GA

Guest Commentaries by:
Edgar Marcuse, MD, MPH
University of Washington School of Public Health, Seattle, WA

Sharon Humiston, MD, MPH
Children’s Mercy Hospitals & Clinics, Kansas City, MO

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