Strategies for Maximizing Digital Impact:
National Immunization Awareness Month
This VICNetwork Webinar highlighted National Immunization Awareness Month (NIAM) and innovative ways to use the updated #NIAM16 Communication Toolkit to help prepare for NIAM and help promote immunization awareness across the lifespan all year long.
Our featured speaker Mark Avera discussed social media strategies and message development that will engage audiences and build your social media network. Maureen Marshall highlighted the new digital and social media resources from the Centers for Disease Control and Prevention and Catherine Martin provided an overview of the 2016 National Immunization Awareness Month (NIAM) toolkit, produced in partnership with the National Public Health Information Coalition.
- Learn best practices for creating effective and impactful social media content on immunization
- Explore social media platforms to know for today and tomorrow
- Identify CDC web resources that can be used or adapted for use in clinical or state/local immunization digital promotions
- Understand CDC strategy and social media plans for NIAM
- Review toolkit and key messages for National Immunization Awareness Month
Mark Avera, Digital PR Professional, Porter Novelli – Public Relations and Communications
Maureen Marshall, MS, Health Communication Specialist, Center for Disease Control and Prevention, National Center for Immunization and Respiratory Diseases.
Catherine Flores Martin, Executive Director, California Immunization Coalition
Originally Aired: Wednesday June 29, 2016
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Additional Information and Resources:
Developing an Outreach Plan
NIAM Planning Worksheet 1
NIAM Planning Worksheet 2
National Infant Immunization Week 2016
Resources and materials to help you highlight the importance of infant immunizations during this annual observance
NIIW is the week of April 16-23!
National Infant Immunization Week (NIIW) is an annual observance to promote the benefits of immunizations and to improve the health of children two years old or younger. Since 1994, local and state health departments, national immunization partners, healthcare professionals, community leaders from across the United States, and the Centers for Disease Control and Prevention (CDC) have worked together through NIIW to highlight the positive impact of vaccination on the lives of infants and children, and to call attention to immunization achievements.
Presenters shared resources that will support your planning efforts for the 2016 NIIW campaign and highlighted planned national projects that will complement state and local efforts.
- Overview of NIIW goals and purpose
- Key dates and resources for the CDC Childhood Immunization Champion Award
- Highlight CDC materials available for use in planning and conducting your NIIW events
- NIIW success stories from program and coalition colleagues at the state level
Dave McCormick, (Director of the Indiana Immunization Division), Indiana Immunization Program Manager
Jill Woodard, Northrop Grumman Health Research Associate working at the National Center for Immunization and Respiratory Diseases at the Centers for Disease Control and Prevention (CDC) as a contractor.
Originally Aired: Thursday February 4, 2016
What’s New With Flu? CDC’s Recommendations and Communication Plans for the 2015-2016 Influenza Season was presented on Wednesday, July 19, 2015 at 11:00 am – 12:00 noon Pacific / 2:00 pm – 3:00 pm Eastern
This webinar was the latest in a series of VICNetwork webinars and our August presentation focused on what’s new with this year’s flu vaccine along with updates on the communication plans by the Centers for Disease Control and Prevention and partners and updated resources that will help you with your national, state and local influenza vaccination promotion efforts.
Alicia M. Fry, MD, MPH, Medical officer and team lead for the Influenza Prevention and Control Team, Epidemiology and Prevention Branch, Influenza Division, within CDC’s National Center for Immunization and Respiratory Diseases (NCIRD).
Cindy Alvarez – Health Communication Specialist in the Health Communication Science Office for the National Center for Immunization and Respiratory Diseases at the Centers for Disease Control and Prevention (CDC).
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Originally aired: Wednesday, August 19, 2015
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Interim Guidance for the Use of Masks to Control Influenza Transmission
Our July 2015 webinar focused on developing social media strategies and message development that can help support your efforts in public health communication. Presentation include tools you can use to reach your intended audiences, to engage the disengaged, tips for getting ahead of your ‘naysayers’ and new digital and social media resources from the Centers for Disease Control and Prevention.
Presenters also shared information about National Immunization Awareness Month that takes place in August and shared our updated #NIAM15 Communication Toolkit to help promote immunization awareness across the lifespan.
Originally aired: Thursday, July 16, 2015
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