Please join us for the next VICNetwork Webinar:
Lessons Learned on Vaccine Hesitancy and Acceptance
A summary of research and lessons learned on vaccine hesitancy and acceptance
among parents of infants and young children
Wednesday, December 18, 2013
9:00 am – 10:00 am Pacific / 12:00 pm – 1:00 pm Eastern
Routine vaccination coverage among infants in the United States is high and currently less than 1% of children receive no vaccines. However, the continued success of the immunization program depends on parental acceptance of these vaccines for their children. Much attention has been given in recent years to the questions of vaccine acceptance and hesitancy among parents.
Introduction byAnne Schuchat, M.D. Director, National Center for Immunization and Respiratory Diseases Centers for Disease Control and Prevention Rear Admiral, US Public Health Service
Dr. Anne Schuchat is the Director of the National Center for Immunization and Respiratory Diseases, which administers the Vaccines for Children Program and facilitates global disease prevention through accelerated uptake of vaccines and strengthened disease surveillance and response. A member of the Institute of Medicine, Dr. Schuchat is also an Assistant Surgeon General in the US Public Health Service.
Discuss a framework for thinking about vaccine acceptance and hesitancy
Review findings from CDC research about vaccine acceptance and hesitancy in the past several years
Share how research findings have informed CDC’s communication efforts
Glen Nowak, PhD
Glen Nowak is a Professor of Advertising and Public Relations and director of the Grady College’s Center for Health and Risk Communication at the University of Georgia. Prior to joining the Grady faculty in January 2013, he worked 14 years at the Centers for Disease Control and Prevention. He spent six years as director of media relations at CDC and six years as communications director for CDC’s National Immunization Program. He has experience in managing and implementing health and risk communications programs, media relations, health information campaigns and social marketing. Dr. Nowak has authored or co-authored a number of peer-reviewed journal articles on communications practices, social marketing, and health communications, and conducted numerous workshops and trainings on health communication, social marketing, risk communication and media relations.
Allison Kennedy Fisher, MPH
Allison Kennedy Fisher is an epidemiologist with CDC’s National Center for Immunization and Respiratory Diseases, Health Communication Science Office (HCSO). She has been at CDC since 2002, first in the Immunization Safety Office and then the Immunization Services Division before joining the HCSO in 2013. Her areas of research interest include: adolescent vaccines, health and risk communication, health care decision-making behavior, and vaccine acceptance and hesitancy. Allison’s experience includes conducting communication and epidemiologic research; writing scientific manuscripts; and writing health education and health communication materials. She has authored or co-authored articles on parent and health care provider immunization attitudes and behaviors, and has presented at national conferences and meetings on various aspects of childhood and pre-teen immunization and communication research.
Jenny Mullen, MPH
Jenny Mullen is a Health Communication Specialist and Team Lead for the Childhood Immunizations Communication Team in NCIRD’s Health Communication Science Office. Jenny has expertise in marketing and communications strategy development, formative research, and materials development. In her current role, she works with an incredible team of talented health communications colleagues to raise awareness among parents and health care professionals about the value and benefits of on-time childhood immunization. She is also the mom of two beautiful, fully immunized boys, who are ages 3 and 7. Prior to joining NCIRD, Jenny worked at CDC’s Injury Center, and at CDC’s National Center for Health Marketing. She came to CDC in 2009 from Ogilvy Public Relations Worldwide, where she planned and implemented social marketing initiatives on a wide range of health topics including bone health, heart disease and stroke prevention, HPV, child health and human development, and teen dating violence, among others.