A Declaration of Social Marketing’s Unique Principles and Distinctions

Ever wonder what exactly social marketing is? What’s the big deal and why is it necessary for my organization? Well, Nancy R. Lee, Michael L. Rothschild, and William Smith (one of our presenters during January’s webinar!) have the answers you we’ve been looking for.

A Declaration of Social Marketing’s Unique Principles and Distinctions

By: Nancy R. Lee, Michael L. Rothschild, William Smith – March, 2011

The purpose of this “Declaration” is to address two very narrow questions: What does social marketing add to the already considerable understanding about social change contributed to by many other disciplines? What is social marketing’s unique value proposition?

This document emerged from a concern that much of social marketing practice today is dominated by communication and, to a lesser extent, regulatory approaches to social change. These efforts, while valuable, are not unique to social marketing. In contrast, the study and practice of integrating product, place, price and promotion to create an exchange of value between the consumer and the marketer is unique to Social Marketing.

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IAC’s screening questionnaires for child/teen and adult contraindications and precautions to immunization are now available in Spanish and six other languages

Updated in October, IAC’s two most popular handouts–“Screening Questionnaire for Child and Teen Immunization” and “Screening Questionnaire for Adult Immunization”–are now available in Arabic, Chinese, French, Korean, Russian, Spanish, and Vietnamese.


The English-language version is available at http://www.immunize.org/catg.d/p4060.pdf

For Spanish: http://www.immunize.org/catg.d/p4060-01.pdf

For Arabic: http://www.immunize.org/catg.d/p4060-20.pdf

For Chinese: http://www.immunize.org/catg.d/p4060-08.pdf

For French: http://www.immunize.org/catg.d/p4060-10.pdf

For Korean: http://www.immunize.org/catg.d/p4060-09.pdf

For Russian: http://www.immunize.org/catg.d/p4060-07.pdf

For Vietnamese: http://www.immunize.org/catg.d/p4060-05.pdf


The English-language version is available at http://www.immunize.org/catg.d/p4065.pdf

For Spanish: http://www.immunize.org/catg.d/p4065-01.pdf

For Arabic: http://www.immunize.org/catg.d/p4065-20.pdf

For Chinese: http://www.immunize.org/catg.d/p4065-08.pdf

For French: http://www.immunize.org/catg.d/p4065-10.pdf

For Korean: http://www.immunize.org/catg.d/p4065-09.pdf

For Russian: http://www.immunize.org/catg.d/p4065-07.pdf

For Vietnamese: http://www.immunize.org/catg.d/p4065-05.pdf

IAC’s Handouts for Patients and Staff web section offers healthcare professionals and the public approximately 250 FREE English-language handouts (many also available in translation), which we encourage website users to print out, copy, and distribute widely. To access all of IAC’s free handouts, go to:http://www.immunize.org/handouts

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Communicating Effectively about Vaccines: New Resources for Health Officials

ASTHO has recently released a toolkit entitled “Communicating Effectively about Vaccines: New Resources for Health Officials”. ASTHO partnered with Porter Novelli to develop and test new, innovative messages based on data from a study of over 1,200 U.S. parents we conducted last year to better understand effective messaging to parents about the importance and safety of vaccines. This resource is designed to assist state and territorial health officials in their multifaceted roles of communicating effectively with parents, policy makers, media and the public, as a means of supporting informed decision-making.

Two years ago, the ASTHO membership asked for assistance in better understanding the issues around vaccine hesitancy and what messages are most effective in communicating with the public, the media and the legislature. In August 2009, ASTHO commissioned a survey of parents and guardians to gather information about messages and materials that effectively address parental concerns and promote the benefits of vaccines. The study explored:

• The reasons parents and guardians have for not vaccinating their children.

• The most effective messages for addressing this resistance.

• Vaccine information sources that are most trusted and influential.

An additional objective was to understand the characteristics that distinguish parents who vaccinate from those who refuse, including demographics, attitudes and beliefs, and responsiveness to messages for and against childhood vaccinations. The information from this study was then used to develop the messages and information found in the new toolkit.

The focus of the toolkit is the key messages (see page 7), and the creative advertising concepts (see pages 10 and 11). In addition, there is information on the characteristics of a hesitant parent, a regional breakdown of attitudes, sources of information most used by parents, and strategies on how to best use the information.

Both the toolkit and the creative materials are now available at the ASTHO website.

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The TED Commandments

Richard Saul Wurman the consistently fantastic communication enthusiast and founder of TED shares his ten tips for successful speakers and powerful presentations.

The TED Ten Commandments

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Paul Offit Discusses Pertussis Outbreak in CA

Dr. Paul Offit, Professor of Pediatrics at the University of Pennsylvania, Director of the Vaccine Education Center at The Children’s Hospital of Philadelphia, and our fabulous speaker in April’s webinars appears on Medscape to discuss the Pertussis Outbreak in CA. In this short clip Dr. Offit provides valuable information about the TDAP vaccine and keeping your and family safe and healthy.  Medscape is a free website, sign up and share this video with partners and stakeholder.


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