Strategies for Maximizing Digital Impact
National Immunization Awareness Month
Wednesday, June 29, 2016 – 11:00 am – 12:00 noon Pacific / 2:00 pm – 3:00 pm Eastern
The next VICNetwork Webinar will highlight National Immunization Awareness Month (NIAM) and innovative ways to use the updated #NIAM16 Communication Toolkit to help prepare for NIAM and help promote immunization awareness across the lifespan all year long.
Our featured speaker Mark Avera will discuss social media strategies and message development that will engage audiences and build your social media network. Maureen Marshall will highlight the new digital and social media resources from the Centers for Disease Control and Prevention and Catherine Martin will provide an overview of the 2016 National Immunization Awareness Month (NIAM) toolkit, produced in partnership with the National Public Health Information Coalition.
Please register today by clicking on Register Now and visit the VICNetwork website to view past webinars and keep up with other immunization and public health communication opportunities.
Objectives:
- Learn best practices for creating effective and impactful social media content on immunization
- Explore social media platforms to know for today and tomorrow
- Identify CDC web resources that can be used or adapted for use in clinical or state/local immunization digital promotions
- Understand CDC strategy and social media plans for NIAM
- Review toolkit and key messages for National Immunization Awareness Month
Speakers:
Mark Avera, Digital PR Professional, Porter Novelli – Public Relations and Communications
Maureen Marshall, MS, Health Communication Specialist, Center for Disease Control and Prevention, National Center for Immunization and Respiratory Diseases.
Catherine Flores Martin, Executive Director, California Immunization Coalition
Please register today by clicking on Register Now and visit the VICNetwork website to view past webinars and keep up with other immunization and public health communication opportunities.
Stop Norovirus: Protect Yourself and Others
Norovirus is a very contagious virus that can affect anyone. Norovirus is a key healthcare acquired infection, a common cause of travel-associated diarrhea, a bane for deployed military troops and the dread of food establishments.
This VICNetwork webinar featured a review of the virus and its burden on the community, how it is transmitted, key prevention tips and the communication materials developed for various audiences to help prevent and control norovirus outbreaks.
Objectives:
- Provide overview of norovirus and the disease burden.
- Learn how to prevent and control Norovirus.
- Understand issues and challenges related to norovirus vaccine development.
- Highlight surveillance systems that track norovirus outbreaks.
- Highlight CDC norovirus communication materials available for various audience
To view the archived presentation – Click Here
Speakers:
Daniel C. Payne, PhD, MSPH, Principal Investigator and Project Officer, Centers for Disease Control and Prevention
Dr. Daniel Payne is currently the Principal Investigator and CDC Project Officer for Cooperative Agreement: “Enhanced active surveillance of pediatric infectious diseases and vaccines”. This “New Vaccine Surveillance Network” estimates pediatric disease burden, conducts Phase IV vaccine effectiveness evaluations, and is a primary national surveillance network for acute gastroenteritis and acute respiratory illnesses in children. Other roles at CDC include leading Middle East Respiratory Syndrome investigations in Jordan, establishing post-Hajj acute respiratory illness surveillance in the Middle East, serving as Surveillance Officer for the Ebola vaccine clinical trial in early 2015, and as associate director of science during the Haitian cholera epidemic.
Jessica Allen, MSW, MPH, Health Communications Specialist, Northrup Grumman
Jessica Allen is a health communications specialist with Northrop Grumman supporting CDC’s Division of Viral Diseases in the National Center for Immunization and Respiratory Diseases. Before joining the Division of Viral Diseases she was a research fellow in CDC’s Division of Nutrition Physical Activity and Obesity. Jessica attended the University of Michigan where she received dual master’s degree in Public Health and Social Work.
Additional Information and Resources:
http://www.cdc.gov/norovirus/
http://www.cdc.gov/norovirus/multimedia.html
http://www.cdc.gov/norovirus/resources.html
